New Business Venture

4 Weeks Business & Management Course Credit : 4
Micro-Credentials Language of Delivery : English
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  • 1 - Entrepreneurial Process
    This topic introduces and defines entrepreneurship and discusses the characteristics of successful entrepreneurship. As known to everybody, entrepreneurship is of tremendous interest to most people. As such, understanding their personalities or characteristics enables us to differentiate entrepreneur with normal people. This topic also explains the four steps in entrepreneurial process as well as entrepreneurial motivation.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Understand the personal, sociological, organisational, environment, innovation, implementation and growth.

    2. Understand the entrepreneurial process.

  • 2 - Components for a Successful New Business
    In this topic examines in detail on how to identify the components for develop a successful business. In order to be competent, the business venture should enjoy competitive advantage. This topic also explains the importance of opportunity in entrepreneurship. This topic also describes in detail about the importance of management team in launching a new venture and allocates resources for an entrepreneurial venture.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Identify the importance of opportunity in entrepreneurship.

    2. Relate between entrepreneurs and the management team.

    3. Identify and allocate resources for an entrepreneurial venture.

  • 3 - The Opportunity
    Most entrepreneurial firms are started in one of two ways. Some entrepreneurs decide to start a firm, search for and recognise an opportunity then start a business. While on the other hand, other entrepreneurs recognise a problem or an opportunity gap and create a business to fill it. In this topic, we’ll understand how an entrepreneur creates an opportunity, shapes it as well as recognises the opportunity in order to succeed in the venture.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Relate on how to create opportunity.

    2. Shape opportunity.

    3. Recognise an opportunity.

    4. Seizing an opportunity.

  • 4 - Evaluating New Opportunity
    For many entrepreneurs, the easiest part of launching a business is coming up with an idea for a new business concept or approach. As such this topic discusses in details about the important to conduct a feasibility analysis in order to determine whether an entrepreneur’s idea is a viable foundation for creating a successful business.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Evaluate capital requirement for new business venture.

    2. Evaluate margins for new business venture.

    3. Evaluate pay offs for new business opportunity.

    4. Evaluate the attractiveness of the new venture.

  • 5 - Business Plan
    This topic exposed the learner to a business plan as it serves as a blueprint and guide for a proposed business project that one intends to undertake. Business planning is one of the management tools used to achieve business objectives. Therefore, this topic will guide entrepreneur to prepare a convincing business plan.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Identify market for business plan.

    2. Identify competition for business plan.

    3. Identify external context.

    4. Identify the deal in business plan.

  • 6 - Market Orientation
    A market orientation describes the process by which a company determines current and future customer needs and disseminates this information throughout the firm’s various divisions, which then act together as a unified organization to meet specified customer needs (Kohli and Jaworski, 1990). To companies with a market orientation, a focus on the customer is paramount. Merely defining a market orientation, however, is easier than actually creating a more customer-focused organizational culture.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Understand market orientation via customer orientation.

    2. Identify the components of marketing orientation.

  • 7 - New Venture Team
    A new venture team is the group of founders, key employees, and advisers that move a new venture from an idea to a fully?functioning firm. Usually the team doesn’t come together all at once. Instead, it is built as the new firm can afford to hire additional personnel. The team also involves more than paid employees. Many firms have boards of directors, boards of advisers, and professionals on whom they rely for direction and advice.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Form new venture team by lead entrepreneur in building team, filling the gap, defining roles and peer group support.

  • 8 - Venture Capital
    Every entrepreneur planning a new venture is not aware of where to find the startup capital. Therefore, it is important for entrepreneurs to understand the opportunity available to them. Under normal circumstances, entrepreneur will secure financial sources from personal savings, family or friends.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Build capital via entrepreneur, family and friends funding, venture capitalist.

  • 9 - Other Financial Resources
    Choosing right sources is a decision that will influence a company for a lifetime. As proverb says “the money is out there, the key is, knowing where to look”. As such, in this chapter we will discuss the various sources of capital available to the entrepreneur and the needed necessary requirements.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Identify other sources of funding that includes debt capital, banking relationship, internal resources, negotiations, mortgages, inventory and warehousing pledges and government support programmes.

  • 10 - Managing Growth
    This topic will explore about the important of managing and sustaining growth. We will also discuss about the potential of engaging in international business as part of firm’s strategy to manage growth. Further to that, discussion is also focus on managing product, a brand and intellectual property. Lastly we will also examine and identify the most prevalent growth-related firm attributes.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Mange growth by developing people.

    2. Manage growth by controlling and detecting inefficiencies.

    3. Manage growth by utilising performance matrix.

    4. Manage growth by delegation and professionalising.

    5. Manage growth by strategic planning.

About this Course

Written by fellow Instructor, this course guides you through developing the entrepreneurial competence required when engaging in new potential business venture. The engaging lessons cover topics ranging from discussion on corporate business strategic to developing a strategic marketing programme. Contact our Instructor with any learning questions.


Course Synopsis

This course will introduce students to frameworks for understanding entrepreneur and other relevant areas of its concern. It draws upon thought, research from various areas. This course is not a comprehensive review of all concepts on entrepreneurship and innovation. However, the student should gain a basic understanding of influential views shaping entrepreneur and its surroundings. As such students are advised to read beyond the text module.


Transferable Skills

  1. Problem Solving and Scientific Skills
  2. Information Management and Lifelong Learning Skills
  3. Social Skills, Team Skills and Responsibilities

How it Works

Through easy-to-understand text lessons, this course will provide you with new business venture knowledge and its cover specific topics you may encounter as you work on through your own learning. Each lesson and its corresponding activities can also be accessed on any mobile device, at any time.


This course includes:

  • A topic sequence and assessment for this course can be accessed on any device, at any time within the learning duration.
  • Self Reflection on each topic enabling you to check on your understanding of the course before moving further into it. 
  • A final exam allowing you to test your comprehension. 

How to Pass

You have to complete all the learning activities and assignment set by School. Assessments will be given to evaluate whether you have achieved the Course Learning Outcomes. You are able to download with a Certificate of Completion upon finishing all the learning materials. Certificate of Achievement is also available to be downloaded upon passing all the assessments.


Credit Earn

Earning and transferring credit to the Doctor of Business Administration under School of Management at AeU.

*Applicants must fulfill the standard entry requirements and course credit transfer eligibility criteria for each programmes.

1 - Develop a potential business venture through various business models.
2 - Manage the new business venture successfully through effective business planning, prudent management systems, business performance evaluation and monitoring process.

Prof. Dr. Juhary Ali

Designation : Professor


  • Ph.D. in Management, St. Andrews, 1994
  • MBA, New Haven, Connecticut, USA, 1983
  • Bachelor of Science in Business Administration, Magna Cum Laude, University of New Haven, 1982
  • Diploma (ITM), 1972

About the Instructor

  • Deputy Vice President (DVC), AeU
  • Dean and Professor, School of Humanities and Social Sciences (SAHUSS), AeU

You are required to complete all the learning activities provided in this course. Assessments are given to evaluate your achievement of the Course Learning Outcomes. You are able to download a Certificate of Achievement/Certificate of Completion upon completion of all requisite learning materials and passing the prescribed assessments.
  • 1 - Certificate of Achievement

    Completion of:

    • Course notes/readings
    • Formal course assessment- Multiple Choice Questions/Self assessment 
  • 2 - Certificate of Completion

    Completion of:

    • Course notes/readings 
    • Course learning activities
  • 3 - Malaysian Microcredential Statement (MMS)
    • Malaysian Microcredential Statement (MMS)

Join Now

RM 2090.00

What’s included

  • 10 Topics
  • Certificate
  • 2 Learning Outcomes
  • Instructor-Led
  • 4 Weeks Duration