Entrepreneurship And Innovation

4 Weeks Business & Management Course Credit : 3
Micro-Credentials Language of Delivery : English
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  • 1 - Developing Entrepreneurship Values, Motivation
    This topic introduces and defines entrepreneurship and discusses the characteristics of successful entrepreneurship. This topic also explains the four steps in entrepreneurial process as well as entrepreneurial motivation. Apart from that, entrepreneurial motivation is also discussed to further enhance our knowledge and as a guidance to all entrepreneur.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Describe who is an entrepreneur and his importance

    2. List the major characteristics of a successful entrepreneur

    3. Identify the four steps in entrepreneurial process

    4. Discuss entrepreneurial motivation

  • 2 - Developing Entrepreneurial Competence
    This topic discusses in detail on how to develop entrepreneurial competence. This topic will explain the importance of strategic orientation as part of entrepreneur strategy and also describes in detail about the business-level strategy and the importance of management team in launching a new venture.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Define competitive advantages

    2. Explain how to identify and build the core competencies

    3. Discuss the strategic orientation

    4. Explain the business level strategy

    5. Analyse the importance of management team in launching a new venture

    6. Analyse how the board of directors or board of advisors can be used to support in the management of a new venture.

  • 3 - Attitude and Behaviour
    This topic will highlights to student some entrepreneur’s common attitude and behaviour, including a desire for responsibility, a preference for moderate risk, confidence in their ability to succeed, desire for immediate feedback, leadership characteristics, motivation, high energy level, a future-directed orientation, skill at organising, and a valuing of achievement over money.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Define opportunity

    2. Explain the opportunity to start a business

    3. Identify the leadership style, leadership characteristics of an entrepreneur, and entrepreneurial leadership skills

    4. Explain self-reliance of entrepreneur

    5. Explain effectuation and its implications, cognitive adaptability, learning from failure, grief recovery process and a dual process for grief

  • 4 - The Resources
    This topic introduces the fundamentals or basic concepts of the resource-based theory of entrepreneurship including the four attributes of resources necessary to achieve sustainable competitive advantage. The resource-based theory is efficient and practical because it focuses on the strengths, assets, and capabilities of entrepreneurs and their ventures. It incorporates market opportunity and competition into the model, but it emphasises resources.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Identify the attributes of Strategic Resources such as, valuable resources, rare resources, hard-to-copy resources and non-substitutable resources

    2. Discuss the resource types and how these resources influence success

    3. Evaluate your preferred team role

    4. Explain why some teams work and others do not

    5. Identify types of networking

  • 5 - The Opportunity
    This topic discusses about how most entrepreneurial firms start their venture and creates an opportunity. Some firms decide to start a firm, searches for and recognises an opportunity then starts a business. While on the other hand, other entrepreneur recognises a problem or an opportunity gap and creates a business to fill it.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Define opportunity

    2. Describe the relationship between creativity and opportunity; Explain the source of opportunity

    3. Identify the opportunity recognition

    4. Understand opportunity analysis plan

  • 6 - Evaluating Opportunity
    For many entrepreneurs, the easiest part of launching a business is coming up with an idea for a new business concept or approach. As such this topic discusses in details about the important to conduct a feasibility analysis in order to determine whether an entrepreneur’s idea is a viable foundation for creating a successful business.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Describe a model for assessing entrepreneurial opportunities and evaluating the strategies chosen

    2. Discuss the steps involved in subjecting a business idea to a feasibility analysis

    3. Determine the five-forces-model of competition

    4. Identify the product or service feasibility analysis

    5. Discuss the financial feasibility analysis

  • 7 - Strategic Business Plan
    This topic exposed the learner to a business plan as it serves as a blueprint and guide for a proposed business project that one intends to undertake. Business planning is one of the management tools used to achieve business objectives. Therefore, this topic will guide entrepreneur to prepare a convincing business plan.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Define what a business plan is, who prepares it, who reads it and how it is evaluated

    2. Explain the scope and value of the business plan to investors, lenders, employees, suppliers and customers

    3. Identify information needs and sources for each critical section of the business plan

    4. Describe the elements of a solid business plan

  • 8 - Creativity and Innovation
    This chapter focuses on the importance of creativity in the process of invention and innovation. Innovation is the key to the economic development of any company, region of a country, or country itself. Whilst creativity is at the core of invention and innovation, so too is the ability to spot market opportunities–and this is one very important role of the entrepreneur.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Explain the differences between creativity and innovation

    2. Describe why creativity and innovation are such integral parts of entrepreneurship

    3. Explain the critical role of the entrepreneur in the process of innovation

    4. Discuss the importance of innovation

    5. Discuss the aspects of product planning and development process

  • 9 - Business Financing
    This topic details the important of an entrepreneur to know the available sources of funding to help them to smoothen the flow of their business. These sources range from debt financing (commercial banks, finance companies, so forth) to equity (angel investors, venture capitalist).

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Explain the basic stages of venture funding

    2. Identify the types of financing available

    3. Discuss the nature of the venture-capital industry

    4. Discuss the government grants, particularly small business innovation research grant

  • 10 - Business Evaluation and Control Debt Capital
    This topic focuses on the important for to an entrepreneur in managing cost and controlling debt. The business can making a profit and still run out the cash which means that bills go unpaid. Overall this topic tell entrepreneur the right way to evaluate and control debt, making sure debtors pay as quickly as possible–choosing credit customers carefully, invoicing promptly, setting credit limits and following up promptly on late payment.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Explain the difference between profit and cash flow; Describe the information conveyed in a managing cost

    2. Recognise that people are differ and those differences impact their intentions to grow a business

  • 11 - Managing Growth
    This topic will explore about the important of managing and sustaining growth. This topic described several important areas affecting the business venture right from managing employees in an organisation, managing international ventures to the issues about product, branding and intellectual property. Understanding each of these elements would help entrepreneur to improve their position in the competitive business environment.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Recognise the importance of the human dimension in organisational growth

    2. Describe how joint ventures can help an entrepreneur grow business

    3. Identify the challenges of finding and maintaining, an effective joint venture relationship

    4. Identify other types of international operations

    5. Explain the importance of managing product, a brand and intellectual property when considering a strategy of expansion

About this Course

Written by fellow Instructor, this course guides you through developing the entrepreneurial values and business competence in a business venture. The engaging video lessons cover topics ranging from analysing business opportunities to preparing a viable business plan. Contact our Instructor with any learning questions.


Course Synopsis

This course will introduce students to frameworks for understanding entrepreneur and other relevant areas of its concern. It draws upon thought, research from various areas. This course is not a comprehensive review of all concepts on entrepreneurship and innovation. However, the student should gain a basic understanding of influential views shaping entrepreneur and its surroundings. As such students are advised to read beyond the text module.


Transferable Skills

  1. Knowledge & Understanding
  2. Practical Skills
  3. Scientific methods, critical thinking & problem solving skills
  4. Lifelong learning and information management

How it Works

Through videos and easy-to-understand text lessons, this course will provide you with both general knowledge and cover specific topics you may encounter as you work on through your own learning. Each lesson and its corresponding activities can also be accessed on any mobile device, at any time.


This course includes:

  • A topic sequence and assessment for this course can be accessed on any device, at any time within the learning duration.
  • Self Reflection and Self Assessment on each topic enabling you to check on your understanding of the course before moving further into it. 
  • A final exam allowing you to test your comprehension. 

How to Pass

You have to complete all the learning activities and assignment set by School. Assessments will be given to evaluate whether you have achieved the Course Learning Outcomes. You are able to download with a Certificate of Completion upon finishing all the learning materials. Certificate of Achievement is also available to be downloaded upon passing all the assessments.


Credit Earn

Earning and transferring credit to the Master of Business Administration (MBA) under School of Management at AeU.

*Applicants must fulfill the standard entry requirements and course credit transfer eligibility criteria for each programmes.

1 - Acquire entrepreneurial value and skill necessary for new business venture.
2 - Be creative and innovative in doing business.
3 - Develop viable business plan and effective business strategy in doing business.

Prof. Dr. Juhary Ali

Designation : Professor


  • Ph.D. in Management, St. Andrews, 1994
  • MBA, New Haven, Connecticut, USA, 1983
  • Bachelor of Science in Business Administration, Magna Cum Laude, University of New Haven, 1982
  • Diploma (ITM), 1972

About the Instructor

  • Deputy Vice President (DVC), AeU
  • Dean and Professor, School of Humanities and Social Sciences (SAHUSS), AeU

You are required to complete all the learning activities provided in this course. Assessments are given to evaluate your achievement of the Course Learning Outcomes. You are able to download a Certificate of Achievement/Certificate of Completion upon completion of all requisite learning materials and passing the prescribed assessments.
  • 1 - Certificate of Achievement

    Completion of:

    • Course notes/readings
    • Formal course assessment- Multiple Choice Questions/Self assessment 
  • 2 - Certificate of Completion

    Completion of:

    • Course notes/readings 
    • Course learning activities
  • 3 - Malaysian Microcredential Statement (MMS)
    • Malaysian Microcredential Statement (MMS)

Join Now

RM 1305.00

What’s included

  • 11 Topics
  • Certificate
  • 3 Learning Outcomes
  • Instructor-Led
  • 4 Weeks Duration