International Business

4 Weeks Business & Management Course Credit : 3
Micro-Credentials Language of Delivery : English
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  • 1 - Introduction to International Business
    This topic covers the competitive in international industries, a MNE must have a sophisticated environment scanning system that can keep track of developments in regional economic groups and evaluate investment risks.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Define the key terms used in the study of international business.

    2. Explain the origin, nature and characteristics of international business corporations.

    3. Describe issues in global business management.

    4. Explain the management processes involved in successful global and international business management.

  • 2 - International Trade
    This topic covers about International trade is economic transactions that are made between countries. International trade transactions are facilitated by international financial payments in which the private banking system and the central banks of the trading nations play important roles.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Describe how international trades can be formulated.

    2. Describe the key players in international trade and business.

    3. Describe and critically evaluate the entry modes of International Entry.

    4. Describe and critically evaluate the terms competitive advantage and sustainability and how the two concepts are linked.  

  • 3 - Environment in International Business
    This topic introduces the important role of culture, social, economics, legal and politics in international business.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Describe and distinguish the nature of the external environment affecting international business.

    2. Describe the role of culture, technology, economic and politic affecting international business.

    3. Explain each of the factors to be analyzed in a STEP analysis.

    4. Describe the function of economic integration and how they affect global strategy.

  • 4 - International Business Theories
    This topic covers the theories that offer important insights into the functioning of firms in business anywhere including international firms but they fail to focus on the distinguishing characteristics of business operating among different nations.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Explain the major antecedents of International Business Theories.

    2. Define and distinguish between trade models, OLI paradigm and OLMA Framework in the International Business models.

    3. Describe the common strand that passes through the international business models.

  • 5 - Foreign Direct Investment
    This topic covers on the importance of FDI in Malaysia simply cannot be over emphasized. While FDIhas solved some of our fundamental problems such as unemployment, the full benefit of it is yet to be tapped. To a large extent, FDI exists in its world or enclave with little linkage to the domestic economy. Since FDI has been largely concentrated in export- oriented industries, our trade pattern has been largely determined by the FDI itself.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Describe and distinguish the role of FDI in international business.

    2. Describe the role of FDI in Malaysia and ASEAN.

    3. Explain the impact of FDI in Japan.

    4. Explain and the impact of FDI in manufacturing industries.

  • 6 - Global Marketing
    This topic of controlling labor relations has always been a major concern for the company. While the company has not suffered any strikes, labor relations have had moments of tension. At the broadest level, the function of marketing activities is to bring buyers and sellers together. However, the marketing activities might be identified as product planning, determining prices, advertising, selling, distribution of products to consumers, and after-sale service.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Recognise the role of marketing in global strategy and global competitiveness.

    2. Explain the alternative global marketing strategies available to global businesses.

    3. Describe the importance of global market segmentation and positioning strategies.

    4. Describe the important issues in the global management of marketing mix variables.

    5. Explain the concept of supply chain management and downsizing.

  • 7 - International Production, Outsourcing and Logistics
    This topic covers the main process of production in order to suit with the quality demand by the customers in all and every product.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Explain the motivations for setting up overseas operations.

    2. Explain what is meant by production and logistic in the context of international businesses.

    3. Explain the factors that influence where transnational businesses locate their production facilities.

    4. Explain the external forces in considering offshore operations.

    5. Describe the issues surrounding procurement decisions for international businesses.

  • 8 - International Finance
    This topic covers the financing is an important function in a company, especially a multinational company. It is not enough to have very good product development and innovative marketing plan but fail to source the capital structure of the company. As being explained in the case of LSI Logic Corp, we can see how effective financing strategies can bring a company to success.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Explain the basic concepts of international financial management.

    2. Recognize the various components of financial strategy.

    3. Describe how financial risk management can manage political risk and exchange rate fluctuation.

  • 9 - International HRM Function
    This topic is about the human resources aspects that also play an important role in contributing to the success of the organization objectives for going into the international market besides finance and other areas. The planning process for human resources should be made carefully in order to select the right person for the job, develop an intensive training program to help the expatriate manager, and also the remuneration systems that will attract the manager.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Explain the nature of human resource management in international business.

    2. Describe the nature, role, functions and strategies of HRM in international business management.

    3. Recognize the issues involved in international business human resource practices.

    4. Describe a strategic approach to human resource management (HRM).

    5. Explain the link between the transnational company’s value system and global strategy, and its human resource strategy.

  • 10 - Import, Export and Countertrade
    This topic discusses the import of goods for consumption and production is taking when countries that do not have the comparative advantage of producing the goods sufficiently and at lowest costs. For countries that do not have resources to produce naturally import goods from others. In the case of export, MNCs produce goods in home and host countries and later export finished goods to third countries.

    Topic Outcomes

    At the end of this topic, you should be able :

    1. Discuss the differences in import, export and countertrade.

About this Course

This course explains about global leaders who need to transform, build and manage across international boundaries. Develop as an international executive, and enhance your global leadership. 


Course Synopsis

This course discusses the overall global environment (macro level) impacting businesses and strategies used by companies around the globe in handling enhance competition, more complex operations and changing dynamics of International Business.  Discussions will include topics like industry analysis, strategy formulation, and strategy implementation. Learning and discussions materials will be biased towards addressing International Business issues in the Asia and Pacific regions.


Transferable Skills

Communication, leadership & team skills

How it Works

Through easy-to-understand text lessons, this course will provide you with specific topics you may encounter as you work on through your own learning. Each lesson and its corresponding activities can also be accessed on any mobile device, at any time.


This course includes:

  • A topic sequence and assessment for this course can be accessed on any device, at any time within the learning duration.
  • Self Reflection and learning activities on each topic enabling you to check on your understanding of the course before moving further into it. 
  • A final exam allowing you to test your comprehension. 

How to Pass

You have to complete all the learning activities and assignments, and sit for the online final examination.  Assessments will be given to evaluate whether you have achieved the Course Learning Outcomes. You are able to download with a Certificate of Completion upon finishing all the learning materials. Certificate of Achievement is also available to be download upon passing all the assessments. The examination will be conducted at a scheduled time and date.


Credit Earn

Earning and transferring credit to the Master of Business Administration OR Master Management in School of Management at AeU.

*Applicants must fulfill the standard entry requirements and course credit transfer eligibility criteria for each programmes.

1 - Develop a good understanding of international business theories and issues related to the functioning and operations of organisations.
2 - Acquire relevant knowledge on factors related to and that had impacts on how organizations function.
3 - Demonstrate their knowledge and understanding of the subject matter through group discussions and written assignments.

Prof. Dato’ Dr. Sayed Mushtaq Hussain

Designation : Professor at AeU


  • PhD in Economics, University of California, Berkeley, USA
  • MSc. In Economics, University of London, UK
  • Master of Arts Degree in Economics, Punjab University, Lahore, Pakistan
  • Bachelor Degree in Commerce
  • Specializing in strategic economic planning and development policy making

About the Instructor

  • Professor, School of Management (SOM)
  • Program Coordinator, DBA

You are required to complete all the learning activities provided in this course. Assessments are given to evaluate your achievement of the Course Learning Outcomes. You are able to download a Certificate of Achievement/Certificate of Completion upon completion of all requisite learning materials and passing the prescribed assessments.
  • 1 - Certificate of Achievement

    Completion of:

    • Course notes/readings
    • Formal course assessment- Multiple Choice Questions/Self assessment 
  • 2 - Certificate of Completion

    Completion of:

    • Course notes/readings 
    • Course learning activities
  • 3 - Malaysian Microcredential Statement (MMS)
    • Malaysian Microcredential Statement (MMS)

Join Now

RM 1305.00

What’s included

  • 10 Topics
  • Certificate
  • 3 Learning Outcomes
  • Instructor-Led
  • 4 Weeks Duration