International Business

This topic covers the competitive in international industries, a MNE must have a sophisticated environment scanning system that can keep track of developments in regional economic groups and evaluate investment risks.

Topic Outcomes

At the end of this topic, you should be able :

1. Define the key terms used in the study of international business.

2. Explain the origin, nature and characteristics of international business corporations.

3. Describe issues in global business management.

4. Explain the management processes involved in successful global and international business management.

This topic covers about International trade is economic transactions that are made between countries. International trade transactions are facilitated by international financial payments in which the private banking system and the central banks of the trading nations play important roles.

Topic Outcomes

At the end of this topic, you should be able :

1. Describe how international trades can be formulated.

2. Describe the key players in international trade and business.

3. Describe and critically evaluate the entry modes of International Entry.

4. Describe and critically evaluate the terms competitive advantage and sustainability and how the two concepts are linked.  

This topic introduces the important role of culture, social, economics, legal and politics in international business.

Topic Outcomes

At the end of this topic, you should be able :

1. Describe and distinguish the nature of the external environment affecting international business.

2. Describe the role of culture, technology, economic and politic affecting international business.

3. Explain each of the factors to be analyzed in a STEP analysis.

4. Describe the function of economic integration and how they affect global strategy.

This topic covers the theories that offer important insights into the functioning of firms in business anywhere including international firms but they fail to focus on the distinguishing characteristics of business operating among different nations.

Topic Outcomes

At the end of this topic, you should be able :

1. Explain the major antecedents of International Business Theories.

2. Define and distinguish between trade models, OLI paradigm and OLMA Framework in the International Business models.

3. Describe the common strand that passes through the international business models.

This topic covers on the importance of FDI in Malaysia simply cannot be over emphasized. While FDIhas solved some of our fundamental problems such as unemployment, the full benefit of it is yet to be tapped. To a large extent, FDI exists in its world or enclave with little linkage to the domestic economy. Since FDI has been largely concentrated in export- oriented industries, our trade pattern has been largely determined by the FDI itself.

Topic Outcomes

At the end of this topic, you should be able :

1. Describe and distinguish the role of FDI in international business.

2. Describe the role of FDI in Malaysia and ASEAN.

3. Explain the impact of FDI in Japan.

4. Explain and the impact of FDI in manufacturing industries.

This topic of controlling labor relations has always been a major concern for the company. While the company has not suffered any strikes, labor relations have had moments of tension. At the broadest level, the function of marketing activities is to bring buyers and sellers together. However, the marketing activities might be identified as product planning, determining prices, advertising, selling, distribution of products to consumers, and after-sale service.

Topic Outcomes

At the end of this topic, you should be able :

1. Recognise the role of marketing in global strategy and global competitiveness.

2. Explain the alternative global marketing strategies available to global businesses.

3. Describe the importance of global market segmentation and positioning strategies.

4. Describe the important issues in the global management of marketing mix variables.

5. Explain the concept of supply chain management and downsizing.

This topic covers the main process of production in order to suit with the quality demand by the customers in all and every product.

Topic Outcomes

At the end of this topic, you should be able :

1. Explain the motivations for setting up overseas operations.

2. Explain what is meant by production and logistic in the context of international businesses.

3. Explain the factors that influence where transnational businesses locate their production facilities.

4. Explain the external forces in considering offshore operations.

5. Describe the issues surrounding procurement decisions for international businesses.

This topic covers the financing is an important function in a company, especially a multinational company. It is not enough to have very good product development and innovative marketing plan but fail to source the capital structure of the company. As being explained in the case of LSI Logic Corp, we can see how effective financing strategies can bring a company to success.

Topic Outcomes

At the end of this topic, you should be able :

1. Explain the basic concepts of international financial management.

2. Recognize the various components of financial strategy.

3. Describe how financial risk management can manage political risk and exchange rate fluctuation.

This topic is about the human resources aspects that also play an important role in contributing to the success of the organization objectives for going into the international market besides finance and other areas. The planning process for human resources should be made carefully in order to select the right person for the job, develop an intensive training program to help the expatriate manager, and also the remuneration systems that will attract the manager.

Topic Outcomes

At the end of this topic, you should be able :

1. Explain the nature of human resource management in international business.

2. Describe the nature, role, functions and strategies of HRM in international business management.

3. Recognize the issues involved in international business human resource practices.

4. Describe a strategic approach to human resource management (HRM).

5. Explain the link between the transnational company’s value system and global strategy, and its human resource strategy.

This topic discusses the import of goods for consumption and production is taking when countries that do not have the comparative advantage of producing the goods sufficiently and at lowest costs. For countries that do not have resources to produce naturally import goods from others. In the case of export, MNCs produce goods in home and host countries and later export finished goods to third countries.

Topic Outcomes

At the end of this topic, you should be able :

1. Discuss the differences in import, export and countertrade.